io9.com - 3/29/2009
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The president of the newly renamed Syfy Channel took the time, in a conference call, to address our concerns about the change - and answer the question: what would Asimov think of the new name? One of the channel's founders, Mitch Rubenstein, called the name change "just plain dumb" in a ...
hollywood.com - 3/24/2009
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hollywood.com —
EXCLUSIVE TO HOLLYWOOD.COM: Subject: Name Change From Sci
Fi Channel to SyFy From: Mitch Rubenstein (who, with...
Laurie Silvers, founded Sci Fi Channel; together, they now own Hollywood.com) The Early Days — Part 1 Before the Sci Fi Channel launched, ...
(more)
SyFy, Say It's Not So! at Hollywood.com
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TrekMovie.com —
... such as owning the trademark or securing the URL. "Which is why having a made-up name is more open and enables you to give it the perception and values you want it to have," he added."The conversation that we’re having today and the feeding frenzy in the chat rooms and online would have been considerably greater if we changed the name completely." Despite the negative opinion of the name change, Howe wants to reassure viewers that the network will not be shifting its focus (via io9 ): This is not about alienating our existing core viewers because frankly we are still the ...
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